By the end of last year, more than half of the country’s 1.3 billion registered game players had installed the Switch console.
The Switch’s early adopter-friendly pricing strategy, its easy-to-use touch controls and its built-in social network are drawing players into the gaming industry and, by extension, the gaming world.
In fact, in the first six months of 2017, Mario Party switched from being Nintendo’s top-selling game on Amazon to the No. 2 seller on the retailer’s top 100 games list.
That’s a significant jump from the second-quarter of 2016, when Mario Party remained the top seller on Amazon, but also the first time it topped the Top 100 games for at least six months.
The Nintendo Switch’s rise is even more significant given that it’s Nintendo’s first console to sell in more than two million units since its release in 2011.
Nintendo’s Switch’s popularity in the U.S. was further enhanced by its launch last fall in San Diego, where Mario Party had been one of the first new games to arrive on Nintendo’s new console.
The Switch’s success was a direct result of the company’s decision to focus on making games for the console.
Nintendo is known for focusing on what it calls its core competencies — namely, games that are fun, fun to play, and easy to learn.
Those core competences include competitive play, the ability to play with friends and family, and a deep understanding of the games’ systems.
With its unique combination of touch controls, a powerful online network, and an intuitive learning curve, the Switch has become a critical part of Nintendo’s strategy for getting its games out to players across the U., and to players everywhere.
As the company has shown time and time again, the success of its newest console and its ability to connect with players across borders has led to massive revenue gains for Nintendo.
In 2016, Nintendo sold more than 9 million Switch consoles, which is more than any other console in the company, and more than 8 million units of the console were shipped in 2017.
While Nintendo has historically struggled to meet expectations in terms of the sales it is expected to achieve in the coming years, Nintendo has continued to lead the industry in terms the percentage of its hardware sales that are sold outside the U.-U.S., and the percentage that are shipped outside the country.
Nintendo expects to continue to build on its success in the global market and deliver the best game experiences for gamers worldwide with the launch of the Switch on March 3, 2019.